Hello Co. acquires Athlead, strengthening its position in custom teamwear

Canberra, ACT – August 6, 2025

We’re pleased to announce that Athlead has joined Hello Co., an Australian-owned group of apparel and merchandise businesses.

The acquisition marks an exciting step forward for both companies and presents a tremendous opportunity to enhance the experience for Athlead’s partners, clubs, and customers.

Having worked together for many years, this next step reflects a shared commitment to quality, reliability, and long-term relationships. Jack Taylor, founder of Athlead, will remain actively involved during a structured transition period, ensuring day-to-day operations continue smoothly and without disruption.

While things will remain business as usual, clients can expect to benefit from ongoing improvements behind the scenes. These will focus primarily on strengthening Athlead’s internal systems and processes, helping to support the business as it continues to grow and evolve.

“We’ve had the privilege of working alongside Jack and the Athlead team for quite some time,” said Sam Jensen, Director of Hello Co.

“They’ve built a respected and trusted brand, and we’re looking forward to supporting its next chapter. Our first priority is to maintain continuity, connect with Athlead’s clients, and build on the strong relationships already in place. Over time, we’ll look to add further value through upgraded systems and support behind the scenes.”

This transition is about building on what already works, while gradually enhancing the way Athlead operates and supports its community of clubs, schools, and organisations.

We’re looking forward to what’s ahead.

Visit Athlead.com.au